Over 2 weeks we received hundreds of survey responses from shoppers at Blacktown Markets, here’s what we found.
The average shopper is probably named Sarah or Jessica, she’s aged around 35 years old, is female and resides in the Blacktown area. She visits the markets most Sundays, spends around $60 at garage sale stalls, on clothing and on fruit and vegetables. She would visit the markets on a Saturday and would visit a weeknight, night market if given the opportunity. She has never held a stall at the markets or visited the Atura Hotel Blacktown.
The majority of respondents were aged between, 45 and 54 (29%), closely followed by 25 to 34 (26%).
| Age | |
| 45-54 | 29% |
| 25-34 | 26% |
| 18-24 | 17% |
| 35-44 | 14% |
| 55-64 | 8% |
| 65+ | 6% |
The overwhelming number of respondents were female (70%).
| Gender | |
| Female | 70% |
| Male | 30% |
Half of the respondents (50%) reside in the Blacktown area, followed by the Parramatta area (13%) and Penrith area (13%), then followed by Inner West Sydney (7%) and South West Sydney (7%).
| Area | |
| Blacktown | 50% |
| Parramatta | 13% |
| Penrith | 13% |
| Inner West Sydney | 7% |
| South West Sydney | 7% |
| Blue Mountans | 3% |
| North Shore | 2% |
| Sutherland Shre | 2% |
| Eastern Suburbs | 1% |
| North Coast | 1% |
| South Coast | 1% |
The majority of respondents visit the market regularly. Either every week (34%) or once a month (28%) on average .
| Attendance | |
| Weekly | 34% |
| Monthly | 28% |
| Fortnightly | 17% |
| A few times a year | 14% |
| First time | 6% |
| Once a year | 1% |
Most respondents spend an average of $20-$100 each visit.
| Spend | |
| $20-50 | 37% |
| $50-100 | 30% |
| $100+ | 19% |
| $10-20 | 14% |
| <$10 | 2% |
Many respondents visit the markets for the garage sale stalls (19%) closely followed by the clothing stalls (14%) and fruit and vegetable stalls (14%).
| Favourite Thing | |
| Garage Sales | 19% |
| Clothing | 14% |
| Fruit and Veg’ | 14% |
| Vintage Items | 12% |
| Collectables | 10% |
| Household Necessities | 10% |
| Hot Food | 9% |
| It’s more of a day out | 9% |
| Other produce | 3% |
A clear majority (89%) of respondents would visit the markets on a Saturday if given the opportunity.
| Saturday Market | |
| Would visit Saturdays and Sundays | 62% |
| Would visit on Saturdays but more on Sundays | 18% |
| Would only visit on Sundays | 11% |
| Would visit more on Saturdays | 8% |
| Would start visiting only on Saturdays | 1% |
Most respondents would visit a weeknight, night market if given the opportunity (63%), however, the percentage was lower (26%) than visiting the markets on a Saturday.
| Night Market | |
| No, I wouldn’t visit | 37% |
| Yes, I would visit and I have no preference for a particular night | 36% |
| Yes, I would visit and my preference is for a Wednesday night | 14% |
| Yes, I would visit and my preference is for a Thursday night | 13% |
20% of respondents have held a stall at the markets in the past.
| Held a Stall | |
| No | 80% |
| Yes | 20% |
16% have visited the Atura Hotel Blacktown.
| Atura | |
| Haven’t been | 84% |
| Have been | 16% |
Leave A Comment