Market Shopper Survey

//Market Shopper Survey

Market Shopper Survey

Over 2 weeks we received hundreds of survey responses from shoppers at Blacktown Markets, here’s what we found.

The average shopper is probably named Sarah or Jessica, she’s aged around 35 years old, is female and resides in the Blacktown area. She visits the markets most Sundays, spends around $60 at garage sale stalls, on clothing and on fruit and vegetables. She would visit the markets on a Saturday and would visit a weeknight, night market if given the opportunity. She has never held a stall at the markets or visited the Atura Hotel Blacktown.

 

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The majority of respondents were aged between, 45 and 54 (29%), closely followed by 25 to 34 (26%).

 

Age
45-54 29%
25-34 26%
18-24 17%
35-44 14%
55-64 8%
65+ 6%

 

The overwhelming number of respondents were female (70%).

 

Gender
Female 70%
Male 30%

 

Half of the respondents (50%) reside in the Blacktown area, followed by the Parramatta area (13%) and Penrith area (13%), then followed by Inner West Sydney (7%) and South West Sydney (7%).

 

Area
Blacktown 50%
Parramatta 13%
Penrith 13%
Inner West Sydney 7%
South West Sydney 7%
Blue Mountans 3%
North Shore 2%
Sutherland Shre 2%
Eastern Suburbs 1%
North Coast 1%
South Coast 1%

 

The majority of respondents visit the market regularly. Either every week (34%) or once a month (28%) on average .

 

Attendance
Weekly 34%
Monthly 28%
Fortnightly 17%
A few times a year 14%
First time 6%
Once a year 1%

 

Most respondents spend an average of $20-$100 each visit.

 

Spend
$20-50 37%
$50-100 30%
$100+ 19%
$10-20 14%
<$10 2%

 

Many respondents visit the markets for the garage sale stalls (19%) closely followed by the clothing stalls (14%) and fruit and vegetable stalls (14%).

 

Favourite Thing
Garage Sales 19%
Clothing 14%
Fruit and Veg’ 14%
Vintage Items 12%
Collectables 10%
Household Necessities 10%
Hot Food 9%
It’s more of a day out 9%
Other produce 3%

 

A clear majority (89%) of respondents would visit the markets on a Saturday if given the opportunity.

 

Saturday Market
Would visit Saturdays and Sundays 62%
Would visit on Saturdays but more on Sundays 18%
Would only visit on Sundays 11%
Would visit more on Saturdays 8%
Would start visiting only on Saturdays 1%

 

Most respondents would visit a weeknight, night market if given the opportunity (63%), however, the percentage was lower (26%) than visiting the markets on a Saturday.

 

Night Market
No, I wouldn’t visit 37%
Yes, I would visit and I have no preference for a particular night 36%
Yes, I would visit and my preference is for a Wednesday night 14%
Yes, I would visit and my preference is for a Thursday night 13%

 

20% of respondents have held a stall at the markets in the past.

 

Held a Stall
No 80%
Yes 20%

 

16% have visited the Atura Hotel Blacktown.

 

Atura
Haven’t been 84%
Have been 16%
By |2017-02-16T19:15:18+00:00July 7th, 2014|Blog|0 Comments

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